The Global Expansion of K-Food: A Cultural Phenomenon

The popularity of K-Food is spreading globally, with South Korean food companies actively entering overseas markets. Traditional Korean foods, such as dumplings and ramen, are gaining significant popularity in Europe and Southeast Asia. This phenomenon is further strengthened by the integration of Korean cultural content.

Current Status of K-Food's Overseas Expansion

- CJ CheilJedang: Currently constructing a dumpling factory in Hungary, set to begin production of Bibigo dumplings in the second half of 2025. This will facilitate entry into the Central and Eastern European markets, including Poland, the Czech Republic, and Slovakia.

- Samyang Foods: Accelerating its entry into Europe, with plans to establish its first overseas production facility in China by 2025. Once the second factory in Miryang is completed, it will be capable of producing 2.4 billion servings of noodles annually.

- Nongshim: Planning to establish a European subsidiary and build an export-oriented factory in Busan Noksan with an annual capacity of 500 million units.

- Lotte Wellfood: Constructing a new ice cream factory in India and expanding its Pepero production line.

Export Achievements of K-Food

- From January to November 2023, the export value of Korean ramen reached approximately 1.671 trillion won, marking a 30% increase compared to the previous year.

- The popularity of K-Food is expected to expand further due to the synergy with K-Content. Foods featured in Korean films and dramas are becoming pathways to enter the global market.

Global Expansion of the Food Service Industry

- bhc Chicken: Currently operating 27 stores in 7 countries, with plans to expand to 58 stores in 10 countries this year.

- Ediya Coffee: Starting its entry into Malaysia, aiming to open 200 local franchise stores by 2029.

- Lotte Chilsung Beverage: Collaborating with the American liquor company Gallo to place soju in over 10,000 liquor stores across the U.S., with plans to increase overseas sales to 45% by 2028.

Cultural Impact of K-Food

K-Food has transcended the category of mere food and has established itself as a cultural phenomenon worldwide. Foods introduced in Korean films, dramas, and music are capturing people's attention, serving as a gateway to promote Korean cuisine globally. For instance, the Jjapaguri featured in the film "Parasite" and the Tteokbokki mentioned by BTS are significant examples of how Korean food is gaining international recognition.

The success of K-Food is no longer just a trend but is evolving into a sustainable culture. Korean products are loved worldwide, and the success story of K-Food is expected to continue. The global popularity of K-Food is a result of the fusion of Korean culture and cuisine, and this development is anticipated to progress further in the future.